Customer feedback is so important. Even if you feel you have a good understanding of what your customers need and want, make sure you keep an up-to-date view as we live in a dynamic world with rapidly changing trends and demands. If you’re not able to move with the market, you leave the door open to your competitors. Not only could you fail to reach your full potential, but you may see a decline in your existing business. Whether you’re selling products or services, customer feedback can give you a strong USP (unique selling point), give you a competitive edge and increase your customer base. Here’s how it can help you.