Elevate your brand and products
with impactful
graphics and imagery
The way you present and promote your business makes all the difference.
If you’re looking for help with aspects of your marketing I’d gladly take time to understand your business and goals so we can work together to help bring your vision to reality.
Melanie Morris
Hello! I’m Mel and I’m an independent Graphic Designer and Photographer.
Graphic design is all around us and great designs can have such a strong impact. Branding and imagery illustrates what your company stands for, your core values and positioning. It can be emotive and create a lasting memory. It can add value to your company and can help differentiate you from the competition.
Getting your branding right is important. Being consistent across your customer touch-points and keeping it fresh is just as important! Visual identity is everything.
Many business owners want to do more to promote their business and products but simply don’t have the time and aren’t always sure how to achieve what they’re looking for. I’m here to help make that happen and to help you grow your business!
Designs with impact
If you consider your customer journey there is probably more than you realise which you can do to make a difference! A good design can create an amazing customer experience which will increase your brand reputation. Make sure you stand out for all the right reasons!
Branding
Tell a story through your branding which your customers can connect with. Illustrate who you are and what you offer through your logo design, your choice of artwork, colour schemes and typography. Paying attention to detail can make all the difference.
Graphics
Graphic design can have a great impact on any piece of marketing material and add immediate value to your brand and products. The trick with creativity is to think beyond what you would expect to see to create distinct and compelling artwork.
Packaging Artwork
Your product packaging needs to be clear, eye-catching and stand out from the crowd. Successful products have packaging artwork which resonates with their target audience and creates a memorable brand experience. Don’t be afraid to think outside the box!
Web Design
Your website is often the first insight your customers will get into your business and is where they will learn more about you. You need a website which will get you noticed and leaves your customers wanting to engage further with you! Don’t forget though, sometimes less is more!
Photography
From artisan and specialist food producers, to local coffee shops, eateries and fine dining restaurants. Authors of cookbooks to those selling through Amazon and other digital channels-
The correct styling, composition and lighting can really elevate your photos and give your business a boost. Against a clean white background or part of a lifestyle shot. Images can be light and fresh, or dark and moody, designed to create a connection which your customer wants to be part of.
The right images can make or break your marketing, so let's work together to maximise this for you!
What my clients are saying
Mel gave us the time required to understand our vision and did her research into our business to get the right look and feel for our designs. I’d definitely recommend Mel and Outlands Creative to others!
We wanted something easier for customers to navigate which also showcased our produce to its full potential.
Mel spent time to help with customer research and from this created a web design which gives our customers a much better experience. She also photographed our full catalogue of products which has taken our website to the next level!
All the way through the process Mel was in constant communication with us with reference to style, colour and design. She took our comments on board and adjusted the design accordingly without question.
All her work is done so professionally and in timely fashion. I can’t wait to get the logo out into the world to go alongside the launch of O3T as it’s a stunning brand image.
You always break down the broad contents so precisely to the important message.
I just love it. Thank you so much”.
The finished results exceeded our expectations, as Mel captured the uniqueness and personality of our schools beautifully. Her creative flair not only reflected our ethos but also elevated the overall image of the schools; resonating deeply with both students and parents alike.
Thank you, Mel, for your outstanding contribution!