COMPELLING DESIGNS

FOR MAXIMUM IMPACT

Welcome To Outlands Creative!

Hi!

I’m Mel and I’m an independent graphic designer. Creativity comes naturally to me, and sitting at my Mac with my graphics tablet is definitely my happy place!

Graphic design is all around us and great designs can have such a strong impact. Branding and imagery illustrates what your company stands for, your core values and positioning. It can be emotive, create a lasting memory, it can add value to your company and can help differentiate you from the competition. Getting your branding right is important. Being consistent across your customer touchpoints and keeping it fresh is just as important! I always say that branding need to be intended and consistent.

Many business owners want to do more to promote their business but simply don’t have the time. I’m here to help make that happen and to help you grow your business!

More than just logo designs

Branding

Tell a story through your branding which your customers can connect with. Illustrate who you are and what you offer through your choice of artwork, colour schemes and typography. Paying attention to detail can make all the difference. Let your branding emphasize your character!

Print & Digital Design

Graphic design can have a great impact on any piece of marketing material and add immediate value to your brand and products. The trick with creativity is to think beyond what you would expect to see to create distinct and compelling artwork.

Packaging Artwork

First impressions count when trying to appeal to new customers, so your product packaging needs to be clear and stand out from the crowd. Successful products have packaging artwork which resonates with their target audience, taking their demographics into consideration.

Web Design & Build

Your website is often the first insight your customers will get into your business and is where they will learn more about you. You need a website which will get you noticed and leaves target customers wanting to engage further with you!

To find out more about any of these services please visit my ‘Services’ page within this website, send me an email or give me a quick call. Whichever you prefer!

Supporting Artisan Food Producers & Local Eateries

Food Photography

The quality of your promotional images makes all the difference – to your website, to your social media, to your marketing materials. Strong images help you get noticed and entice customers in!

I offer food photography at my studio or on-location to help you present your food and drink in its best light!

let's take things further

Brand & Marketing Strategy

A clear brand strategy is critical to gain and retain customer attention. This tells the world who you are!

Your marketing strategy is your communication plan to maximise customer reach. This is how you tell the world who you are!

Together these will ensure your entire brand is designed to support customer loyalty and help grow your revenues.

If you feel you need support with either of these let me know and we can discuss further.

For more details behind this project please see my portfolio page.

Some kind words I'd like to share with you

“It's really refreshing to work with another company with as much enthusiasm and drive for their business as we have for ours”

BEN HOLLINS, DIRECTOR, FORDHALL FARM EVENTS

We initially approached Mel from Outlands Creative to see if she could design our new bar concept being built specifically for The Ashes Test Match at Edgbaston. We were really pleased with the end design and found the whole process refreshingly easy.

We went back to Mel looking for assistance with our rebranding project, which included a new logo, rebranding, a promotional portfolio and a dedicated website. She took complete control of the project and has delivered far more than we could have hoped for, and in an extremely tight timescale.

Mel gave us the time required to understand our vision and did her research into our business to get the right look and feel for our designs. I’d definitely recommend Mel and Outlands Creative to others!

I’m excited to have been shortlisted as a Finalist in the UK StartUp Awards 2024 and Woman Who Achieves Award 2024.