The brief was to design a brand and label for The World’s Hottest Hot Sauce.  The artwork needed to clearly illustrate what the product was, but to stand out from other hot sauces already available and be memorable.

The design concept was a lot of fun and was extended to include the artwork for two future sauces not yet available but already planned.  That way we could ensure a theme and brand identity across a range. The facial features of their mascot are all slightly different to reflect the intensity of the sauce, along with the background colour of the label and the number of flames at the bottom. I can’t wait to see these on the shelves!