Following the design of their bar for use at The Ashes in Edgbaston, Fordhall Farm Events asked if I could design a new portfolio for them to help when promoting themselves for new business.  They had had a portfolio in the past, but wanted a new fresh look.  Once I started working through this with them I realised that they were following the branding guidelines from Fordhall Farm, but didn’t have any branding of their own. No clear name and no logo.

We worked together to define a business name; Fordhall Farm Events.  As their concessions management business stems from Fordhall Farm and one of their USP’s is the sourcing of their meat from the farm, I designed a logo which would sit alongside the existing farm logo.  The branding within the portfolio used an expanded range of the colour scheme to help give a more defined and corporate feel whilst retaining the integrity of their history.

As we worked through the portfolio concept their team realised they didn’t have a dedicated website and felt it could be confusing for customers receiving the portfolio.  Although timelines were already tight, Ben Hollins asked if I could design and launch a website in parallel to help support the portfolio. There were a few late nights but I managed it and we were all really pleased with the finished articles!