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A clear brand strategy is critical to gain and retain customer attention. Your marketing plan is your communication plan to maximise customer reach. Together these will ensure your entire brand is designed to support customer loyalty.
I’m Mel and I’m an independent graphic designer. Creativity comes naturally to me, and sitting at my Mac with my graphics tablet is definitely my happy place! It’s hugely satisfying when a piece of work is completed and even better when I see the impact it has for my client.
Graphic design is all around us and great designs can have such a strong impact. Branding and imagery illustrates what your company stands for, your core values and positioning. It can be emotive, create a lasting memory, it can add value to your company and can help differentiate from the competition. Getting your branding right is important. Being consistent across your customer touchpoints and keeping it fresh is just as important!
I can help you with your branding or re-branding, print and digital design, artwork for product packaging, website development and marketing strategy. That means I can work on smaller projects such as a flyer, a poster, or a simple logo, or I can create a full brand identity with supporting guidelines and strategy to give you the supporting framework for your products or service.
For more details of this project please see my portfolio page.
We initially approached Mel from Outlands Creative to see if she could design our new bar concept being built specifically for The Ashes Test Match at Edgbaston. We were really pleased with the end design and found the whole process refreshingly easy.
We went back to Mel looking for assistance with our rebranding project, which included a new logo, rebranding, a promotional portfolio and a dedicated website. Mel gave us the time required to understand our vision and did her research into our business to get the right look and feel for our designs.